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Communications and Marketing

The primary role of the Communications and Marketing department is to ensure that a strong, positive image of UOIT is proactively communicated to all internal and external audiences, and that the image is consistent with our university's mission.

The department's main areas of responsibility are:

  • Branding;
  • Production of key university publications, including the calendar, core viewbook and faculty viewbooks, brochures and fundraising materials;
  • News releases and media relations;
  • Event planning and management;
  • Advertising;
  • The university website;
  • The university's visual identity;
  • Providing communications advice to university departments; and
  • Crisis communication.

Time and resources have been invested in researching target audiences, key messages, images, techniques and communication. This led to the creation of a strategic communications and marketing plan that is reviewed and assessed regularly.

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