Skip to main content

Social media committee

Download the Social Media Committee terms of reference document.

I. TERMS OF REFERENCE

The purpose of the Social Media Committee (the Committee) is to develop and maintain the social media guidelines that support the campus community as well as review, assess and endorse social media projects submitted to the committee. The term 'social media' refers to all activities on channels such as Facebook, Twitter and YouTube. In the future, this will also include other channels that are deemed social in nature. The Committee is responsible for the following:

  • Reviewing all applications pertaining to the development of an institutional social media channel at UOIT. This includes requests for online social campaigns, events, faculty or department social pages, and any other official UOIT group that may wish to have an online social media presence. Groups that meet the Committee's requirements will be accepted and will receive an official endorsement to be featured on the social website or channel;
  • Developing and maintaining a list of active social media projects pertaining to UOIT. Channels listed will be periodically reviewed to ensure that quality, branding and messaging meet UOIT brand standards. The list will also include an inventory of projects that have not necessarily been endorsed by the Committee, but are pre-existing, institutional in nature and owned by a faculty or department within UOIT. The Committee has the authority to request changes to any existing institutional social media site and if necessary and with justification to request its removal;
  • Ensuring that appropriate employee training is provided as required to ensure that the social media channels reflect UOIT brand standards and that proper 'social etiquette' is applied; and
  • Reviewing, as required, guidelines and procedures to identify gaps and consider revisions to accommodate changes in social media applications. This will include keeping all UOIT social media channel owners and contributors current regarding any changes to the guidelines and procedures.
  • The Committee will meet at minimum once per quarter, and more often if required;
  • Faculty and staff may be invited to participate in the Committee from time to time depending on topic and requirements;
  • Committee chair, web strategist, Communications and Marketing;
  • Marketing specialist, Communications and Marketing;
  • Web specialist, Communications and Marketing;
  • Assistant registrar, Student Recruitment, Office of the Registrar;
  • Recruitment communications co-ordinator, Office of the Registrar;
  • Manager First Year and Transition Services, Student Experience Centre;
  • Manager Alumni Relations; Advancement;
  • Graduate recruitment and communications officer, Graduate Studies;
  • Multimedia developer, Office of the Associate Provost, Academic; and
  • Marketing and communications co-ordinator, Student Association.

II. STRUCTURE AND MEMBERSHIP

  • The Committee will meet at minimum once per quarter, and more often if required;
  • Faculty and staff may be invited to participate in the Committee from time to time depending on topic and requirements;
  • Committee chair, web strategist, Communications and Marketing;
  • Marketing specialist, Communications and Marketing;
  • Web specialist, Communications and Marketing;
  • Assistant registrar, Student Recruitment, Office of the Registrar;
  • Recruitment communications co-ordinator, Office of the Registrar;
  • Manager, First Year and Transition Services, Student Experience Centre;
  • Manager, Alumni Relations,Advancement;
  • Graduate recruitment and communications officer, Graduate Studies;
  • Multimedia developer, Office of the Associate Provost, Academic; and
  • Marketing and communications co-ordinator, Student Association.

Roles and responsibilities:

  • Each committee member will bring information and feedback to the committee;
  • Materials will often be sent out before committee meetings for review. It is important that these materials are reviewed and acted upon accordingly in order to ensure that each member is informed and that each meeting flows smoothly without members having to catch up; and
  • Attendance at committee meetings is key to ensure consistency and accuracy of information shared.
University of Ontario Institute of Technology logo